Many accountants like the ideaof a blog. It offers an area where people can exchange information, discuss any modifications to the range of laws and gives accountants the chance to have a general chat – which is something, many say, they do not do very often. We agree; and with that thought, we thought it’d be a good time to put together some “do’s and don’ts” for accountancy firms when using an accounting blog. Despite what your blog concentrates on, most of the suggestions can be relevant to all fields; but in the main these are aimed at the accountancy sector. What are your thoughts? Are you one of these organised people that have this in hand already, or are these ideas that you might give future thought too?
• One of the key factors is being consistent. There’s nothing worse for a blog than inconsistent entries. Get yourself in the habitof updating your blog a couple of times a week.
• Involve yourself too in other blogs. Enable yourself to make comments and to encourage conversation. This form of communication is called ‘networking’; it plays a major role these days on the successfulness of your business, more so in the blogging world as online communication is the way forward it would seem. Compare accountants comments on this to see how successful they have been.
• Be visible! Your ‘About Page’ too does not need to contain your life history, but some information is required as a blank page can give the wrong impression about you and your business. This goes along way towards trustworthiness and guarantees that other people can relate to you.
• A Facebook and Twitter page are needed as a minimum if you are interested in blogging. It’s important to link them.Have your posts autocratically tweeted. It’s easy to do and is sure to bring traffic to your site.
• Make it represent you in an appropriate manner. Import your company logo or design an interesting background.
• Less is more. An inspiring blog can be set up with minimual or no funds, but then as an accountant, you will know this. Taylor made layouts are supplied by WordPress and are simple to use.
• Articles should be submitted at the ideal times and applicable to your topic. This is key. A bored reader never equates to a return reader.
• Commitment to your blog – do you have the time? Hire a freelance writer. You can find writers who are educated and committed – and it won’t bust your budget. Your blog will only be successful however if both you and your writer are equally committed. Set a budget, lay out your expectations and see what happens. Try 2 or 3 and do not be scared to do this Remember, your goal is to grow your presence and to offer a foundation that will draw in clients. With a bit of luck, you should be able to locate a writer who can also post tweets on Facebook for you. Again, this isn’t an impossible feat. Any writer worth his or her salt will know it’s advantageous for his business as well. Payday’s a wonderful thing as we all know, but to acquirereferrals is something we are unable to put a price on.
• If you want to create something different then ask your writer, don’t be shy. You could possibly learn that she has guest bloggers who often provides blog entries for a personal blog. It could be that you’re approached with a great idea for a blog – allow the creativityto flow; after all, that’s the full purpose of hiring a writer.
And there it is. As long as this has been done in the correct way then blogging can be very cheap and exceptionally beneficial.